The Ping Identity team increased training revenue without new hires.
Case Study
Ping Identity 3x ROI without adding staff
567%
increase in registrations
84%
reduction in ILT set up time
8
months of manual labor saved annually
Overview
About Ping Identity
Ping Identity University is a training services provider operated by the training department at Ping Identity, a leading digital identity and access management organization.
- Industry
- IT & Software
- Objective
- Centralize and grow training revenue without adding staff
- Result
- Standardized enterprise solution leading to 95% increase in online sales
The goal
Unlock revenue growth
Ping Identity sells training as a revenue stream. Manual processes created bottlenecks to growing that revenue. Their learner base also began to consume training differently, forcing the training team to seek a scalable solution.
Challenges
Manual registration means bottlenecks
A typical self-paced registration took up to five minutes per learner. With 2,300 self-paced learners annually, the training operations team spent over 150 hours (nearly 5 weeks) issuing course materials.
This was not just slow, but also created a terrible customer experience. Students were waiting too long between registration and receiving course materials, and revenue growth was constrained by how many learners they could support manually.
150 hours spent issuing course materials.
Training completion stagnant at 30%
Learner base was asking for smaller, bite-sized or atomic learning scenarios.
Unhappy learners.
That’s a problem when your team size is static. Without automation through Administrate, we simply couldn’t keep up.
Solution
A composable tech stack with Administrate
Ping Identity restructured its training infrastructure using a composable tech stack—a modular approach to systems architecture that allowed seamless integration of best-in-class tools and custom-built learner portals.
By centralizing data, workflows, and training delivery logistics in Administrate, Ping replaced error-prone, brittle spreadsheets and disconnected systems with an automated, scalable backend.
Ping Identity was able to reformat their training content into bite-sized, ‘atomic’ chunks and easily integrate those into Administrate.
Admins assign and manage unnamed seats and track learner progress.
For Q1 alone, we saved 42 hours on ILT setup. We’re projecting six weeks of manual time eliminated over the full year.
What’s next
Redirect the time to growth
With training subscriptions on track to triple revenue over three years, Ping’s team is now building analytics dashboards that pull from Administrate and other systems to drive customer renewals, engagement, and prescriptive learning journeys.
There’s more
Streamlining training operations empowers the whole team
Automate tedious tasks, centralize operations, and free up your training team to focus on what matters. Check out our other case studies to see how leading training teams put that time to good use.
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